Your website should be given all the attention it requires, and for that, don’t be just satisfied with the traffic flowing on it. You need more than this. All the efforts drawn to put this website online should not go wasted. If the visitor just takes a stroll on your website and does not get converted, your business goal will not be achieved. There are quite a number of tricks to allure the visitors and grab their attention, but what will convince them to work with you will be a strong call to action. This strategized act of persuasion will take you closer to your aim.
Call to action invites your prospects to take a desired action by clicking a link, button or image. You can entice the visitors with a powerful message on the page and convince them to either sign up with you or contact you by filling a form. These call to action are always useful in the places, where you are trying to sell a product, inviting people to attend a webinar or to give away the gift voucher. These are not enough, there are a number of reasons which would raise the need of the call to action on your web page.
You might have visited so many shopping websites that would encourage you to buy a product, by which you can avail an amazing offer or they will ask you to refer them to your friends to earn some reward points. It happens with all the visitors, these calls to action work exactly in those places, where you flame the excitement of the visitors. You must have seen these CTAs on the blog pages or on the landing pages of the websites. Every visitor on your website needs a strong reason to respond to your call to action, and what that should be? It can be a lucrative offer or something that will encourage the expected action, but before that you must take a look at some effective tips to create a persuading call to action.
Firstly, decide for which page you are creating the call to action, and what action you want your visitors to take. Before heading up, make sure you are clear about the pages which require a call to action. For instance, if you are contemplating on getting downloads at your video, then a simple and concise copy will work for you. Take a look at some of these examples:
Click here to download
These messages clear and direct. You are directing the visitor to the correct place with this message.
The CTAs should be placed strategically in those places where they are visible and prominent. Change the color of the link or the buttons to highlight them on the page. Seen a child getting curious to open up a beautifully wrapped present? Keep that in mind, and urge the visitors to take an action.
Help the visitors. Placing a form won’t be enough, you have to give the directions to complete the whole process. Don’t leave them, it was just the first step. If they face any difficulty in understanding the next move, instruct them to the final destination. Make the user understand that this step is extremely important to enjoy the benefits. You can also attract the visitors by displaying messages such as:
Offer lasts in 5 days
Few available, get yours now
Don’t let the CTA lose its impact. Make it powerful and distinguish it from the background theme. Too much content on the page can also reduce its prominence. In that case, you can put the CTA twice, so that if a visitor misses the first one while reading the text, he grabs the attention of the other one.
Apply these ideas while creating the call to action for your website and share your experience with us.