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CASE STUDIES

Zee TV, the flagship channel of Zee Entertainment Enterprises LTD was launched in October 1992. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming.

Tangram – Cloud hosted backend service content ingestion, related content APIs, end user instrumentation feedback.

Over the past decade, Tata Communications has evolved from a wholesale service provider serving the Indian market to a leading provider of A New World of Communications™ to enterprise customers and service providers worldwide. Tata Communications is a global company with its roots in the emerging markets. Headquartered in Mumbai and Singapore, it has more than 8,000 employees across 38 countries. This $3.2 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is the flagship telecom’s arm of the $103.3 billion Tata group.

TIL websites are among the fastest growing web/mobile based networks worldwide. Since its inception in 1999, Times Internet has led the Internet revolution in India and has emerged as India’s foremost web entity, running diverse portals and niche websites.

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 307 million customers across its operations at the end of November 2014.

Incorporated in 2001, Tata Sky Ltd is a joint venture between Tata Sons and 21st Century Fox. Tata Sky offer Indian viewers a world-class television viewing experience through its satellite television service. Tata Sky offers interactive services as well as a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound.

Puthiya Thalaimurai TV is a Tamil news channel headquartered at Chennai, Tamil Nadu, India. It is run by Chennai-based the New Generation Media Corporation, along with Puthiya Thalaimurai Magazine. It is run by Chennai-based the New Generation Media Corporation, along with Puthiya Thalaimurai Magazine and is owned by the SRM Group of Companies.