“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett
Why should people invest their time viewing your website? There are so many websites which will cater the needs of your target group, then how would you convince your visitors to choose you over your competitors? You present yourself to the audiences on the Internet through your website, so this becomes a huge responsibility for you to give a clear message and think everything from the perspective of your client and the target group. The initial exposure to your website decides whether the visitor would like to stay or switch to another tab. You need to have a challenging and unique content on your website to grab their interest.
The users will take only few seconds to decide if they want to stay on your website or not. If you succeed in capturing the interest in the initial few seconds, then you have won half the battle. Take yourself, for instance, while reading any article or blog, you make a decision reading the first paragraph, whether it’s worth your time and concentration or not. You must have experienced that headlines play an important part in captivating your attention. A long and boring headline won’t excite the reader, so the trick is to go crisp and really informative. This is the challenge for all the website owners, who are working hard to strive in this web age. A beautifully wrapped gift in a fancy gift paper and embellished with a bow will definitely increase your curiosity. The same concept goes with your content, make it so attractive, that the user cannot resist reading the whole of it.
Drafting content which differentiates you from your competitors involves good research and experience. You cannot give this job to a novice or to someone who believes in just playing with words without understanding the need of your target group. As the Content Marketing evangelist, Joe Pullizi said, “Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe. Find your niche, and then go even more niche.”
Google Alerts will help you improve the performance of your website. It will let you know, how the users are perceiving you. Analyzing this performance, you can plan your further actions. Make sure, the content you create should be a visual treat for your audiences. Don’t just stack the information on one page, let the users breathe. The correct balance between the content and white space will make your page look more attractive. Don’t puzzle your users, use an intuitive search method to help them find the correct thing without wasting any time.
Don’t overlook the users while crafting the content. Give the best user experience and enjoy a friction free response.