About Us pages of the websites fail to impress the visitors most of the times, because of the typical design patterns and monotonous content ideas. It is the display of your ability, skills and services, basically it is only about you. Even though these pages are quite conventional, we cannot ignore the importance of these on the websites. Whenever a visitor comes at your website, he will definitely peep into this page to get an insight of your organization, business and services. It is actually the first step to introduce yourself to your future clients. You can mess up completely by following a wrong approach while designing an About page. It can leave a positive as well as a negative impression on the readers.
You will definitely look at various About pages before creating something really unique and extraordinary, which will present you well and differentiates you from your competitors.. You will face a difficulty in deciding what your target audience will like the most about your page, so don’t risk your business by not taking things easily. You need to pay focus on the content and the design both to retain the attention of the visitor. Some websites look really attractive, but they lack in grabbing the attention because of the poor content, whereas others give the visitors some amazing reading material and fail to impress them with the looks. Don’t let the design overshadow your message.
Communicate your idea with the visitors and let them know who you are. The content and design should clear fulfill your purpose. The person landing on this page must understand your message at a glance. It is all about convincing the visitors to stay with you. It is hard to get conversions, and this would be your step closer to get them on board with you. Tell them about your motive and how can you assist them with the excellent skills. Mention about your clients to reflect your experience.
Mention the purpose. You have to tell the people that you are skilled enough to help them. The purpose of your existence will definitely convince them to work with you. You might have seen people talking about their work, their style and their staff, and some completely transform this style of reaching out to their target. You have decide your way to connect with them.
Let the people know you are famous. A good About page much always talk about your achievements and will show your social existence. Testimonials are the other ways of leaving a strong impression on the visitors. It is the word of mouth publicity which will convince the visitor to work with you.