In the previous post, we gave you some amazing ideas to flatter your buyers and persuade them stuff their shopping cart with most of your amazing products. Isn’t that cool, it feels awesome to say goodbye to your products with so easy and functional ideas. We all love the season of sale, that is the existing one. This is the perfect time to do an online shopping, because of the showering discounts on the exquisite range. All you online retailers, some more ways are coming your way to boost the conversions on your website.
The last post covered the visual impact to grab the visitor’s attention, informative description and their placements on the product pages, genuine customer reviews and ratings, and some basic design elements were discussed to captivate the buyer’s attention. Everything plays an important role in the marketing strategy, be it the design, images or the process of purchasing.
Let’s come to the point, and share with you some other sections that must be added to your product pages.
Call to Actions
Once the buyer is persuaded, you need to encourage him to make a desired action there and then. Most of the website offers awesome discounts, and attract so many buyers on their product pages, but they fail to get the conversion. For this, you must place the call to action on all the targeted pages, where you are expecting a favorable response.
Highlight the call to action buttons or links and place them at the apt spot. You must place the call to action just below the product image, so that you don’t miss an opportunity to lose your potential customer.
Choose striking colors and change the size of the text to increase its visibility. Don’t confuse the buyer with a puzzled message, be clear and precise to help the user understand the importance of the call to action buttons. Place the delivery details and shipping specifications just below the call to action to finish the act there only. Check our blog archive to know more about the effective call to action.
While shopping online, the only thing that can get you closer to selling your product is the best customer service. Buyers have a lot of queries, and if these go unanswered, they will definitely move to the other site. Don’t take a chance, make sure that your buyers get the customer care support at every step. Be it with the live chat options or the proper help desk tab on the top of the page.
Most of the sites have the chat now option which pops up when the buyer reaches the product page or the payment page. You can incorporate this option to answer all the queries of your customers without any delay. Quick and helpful service really impress the buyers.
Another important tip to increase the conversions on the product pages is to recommend similar products and the just viewed products.
If you have some other ideas from these, we would love to hear some of you.
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