Every eCommerce website retailer is looking for ways to improve the business on their websites. These efforts multiply when the holiday season approaches, because it is the moment when traffic is maximized. The only aim is to stimulate the conversion rate, and to increase the sales during the festive season. This is the moment when you can implement the best marketing ideas to gain profits, and to reach out to as much people as possible. Shout from the roof tops or bang the doors of the customers, do everything possible to make the most of this opportunity. This post will help you to make all your products the best sellers of your website. Stay with us to know some amazing ideas to bid goodbye to all your products.
1. Give a visual treat to the customers
Buyers should be fascinated with your products, so it becomes essential to grab their attention by making your product pages look really attractive. Most importantly, you need to focus on your product, because this is why people are here. Your product images should leave an impact on the visitor. Beautiful pictures will automatically bring the visitor close to buy the product. It’s just so simple what looks good and attractive becomes the best seller itself.
While taking a stroll at some really best eCommerce websites, you might have seen an option on the product pages, where you can zoom the product image to get a closer look at it. This option of magnifying the product makes the buyer more confident about the product, and further, he looks for the product descriptions and other specifications.
2. Highlight The Product
As told you before, the buyer is here to make a purchase, and your motive is also the same. After successfully bringing him on the product page, bring his focus to the product. There must be no distractions on the page which can reduce the impact of the product. For this, you must keep the background simple and basic which will enhance the product image on the page. You can also incorporate the feature of multiple product view. This will allow the user to take a close view of the product from every angle.
3. Product Descriptions and Features
Every buyer would like to know more about the product, so this is extremely essential to display the product descriptions just below the product, so that the buyer doesn’t have to struggle much to search for the same. Bullet points and elaborated information will be helpful. Use simple words to describe the product, so that it is understood by everyone.
Product features must be highlighted in a unique manner. You can either use different font colors to distinguish the features on the page, else the best way is to display the features with pictures. These images will easily convey the customer everything they want to know about the product.
4. Customer reviews
The customer reviews play an important role in affecting the buyer’s decision. If the customer reviews are positive, then you are a step closer to sell the product to the interested visitor. Positive feedback from the users can covert the negative thoughts of the buyer, so make sure the product page has a section dedicated to the reviews. By adding this section, you are somewhere winning the trust of the buyers that at least you are transparent with the product’s workability.
5. Shipping Details
Buyers should be told beforehand about the shipping charges (if applicable). Don’t disappoint the customer about the shipping rates, once he has made his mind to buy the product. Apply genuine rates and make it quite visible on the top of the product page to avoid any confusion during the billing process.
Return policy and delivery time should also be placed on the same page, so that the user can make up his mind before placing the order. There are some more ways to improve the conversions on your eCommerce website. Stick with us and we’ll keep sharing our ideas with you.