Good navigation on your website will play an important role in your success journey. Not all the websites are successful in having the correct navigation, and this is where they lack in retaining the visitors. It is the way how you engage your visitors and give them a good user experience. Poor navigation can be a reason behind the disappointing performance graph on the Google analytics. The first time visitor can become a potential client, so frustrating them with the confused search process can harm your business.
You cannot take a chance or make a mistake when it means strict business to you. Wrong navigation will force your user to search for an exit door and you will definitely lose a potential lead. In order to have a good conversion rate, you need to make a few efforts to improve your website navigation. It is the road map to the content your visitor might be interested in reading or sharing with the world.
Don’t puzzle, your visitors: Most of the beautiful looking websites make this mistake of having the inconsistent navigation. The attractive design is not enough to cling to your users for a longer period of time, you need a systematic search process to maintain the interest of the users and give them the correct information they require at the right time. Make sure that you follow the same navigation pattern on all the pages because this change will confuse the users.
Easy is good: These days the web designers are experimenting with the designs, and their efforts to make a visually good website overshadow the importance of the navigation. The ideal position of of the button bar should be at the top of the web page, so that the users don’t have to scroll down or search for it. Easy navigation will provide the users the information they need with just a single click.
Categories and Sub Categorize: You will definitely have a lot of stuff to showcase to the visitors, so that they get impressed, but don’t forget that information overload can also be drastic sometime. Categories should be defined very clearly in the button bar and it’s important to differentiate the subcategories from the main categories. The main headings should all be the clickable links, so that the user can easily navigate to the inner page.
Use Correct words: The sections and the categories in the bar should be named appropriately. The users must understand what you are trying to convey to them. This is how the user will know which is his area of interest on your website.
Don’t overload the Button bar: So many navigation buttons will confuse the users. In case you have a lot of services to show, you can choose drop down menus. Highlight the main categories with different colors or you can also change their appearance.
You can also look at the other websites for more ideas. Implement the ideas you like on your website and give your users a better navigating experience.