The essential purpose of writing the blog is that your target audience reads it. If you are spending most of your time writing awesome blog posts and extracting ideas for a quality post, then you would definitely want readers to at least take a look at it. Most of the bloggers fail to understand that their work is appreciated only if it reaches the destination and this can be done with a successful content marketing strategy.
Talk to the fellow bloggers and know what they do to promote their blog, and you will be surprised that most of them would just share their post on the social media sites, and would think that this is enough to reach out to the world. No, this is the just the part of the strategy, there are many layers which are left uncovered. If you believe in breaking the stereotypes, then come along to explore some amazing ideas which can take your blog to its correct place.
So, when you go shopping, what is your strategy?? Simple, you choose the stuff that attracts you the most, and then you look at the price tag. Right? Bloggers must think like a salesman sometimes, because their prospective readers must not see through their post, but they must be so impressed with the content that they share it to the world. Now, the statement about the shopping can be easily connected while writing the blog. You must write the content which must attract your readers, but by saying this, we don’t say that you must completely think from the perspective of the salesperson, the reader can connect with the writer only when there is some depth in the writing. So, draft the content which attracts your readers, make it really exciting. Be it the titles or the body copy, you have to strike the correct chord by writing the intriguing content.
Now, once you prepare a rich blog post, it is the time to take a next mve. Integrate your blog with your social media pages. This step will help the reader to directly take a look at your social media pages, and connect with you without any delay. Make sure, you are not complicating the whole process, keep it simple. Use social media icons or buttons and use a simple statement to convince the reader, e.g. Join Me For More Exciting Stuff.
You must be really consistent at sharing the blogs on the social media platforms. Don’t create a gap because by delaying the post on your page, you might loose the expected traffic. If you are busy with other things, then you can schedule the posts on the pages with various tools like Hootsuite, Dlvr.
Connect with the people in your industry. Your relationship with other bloggers will enhance your image on their pages as well. By an active participation in the forums, discussions with the other bloggers, you can become a familiar name in the entire community. Be generous by sharing the blog posts of other bloggers on your pages, and appreciate them. Encourage your fans to read their posts, so that the fellow blogger can return the favor. You can also invite your blogger friends to share their articles on your page. This initiative will not only bring freshness on your page, but will bring more traffic.
Go social. There are so many communities online where people talk and share their work. Join such communities, and become an active member by sharing your work. Don’t stuff the pages with your work, encourage the blogs of the new people, appreciate the work of the experienced writers to be active.
There are more ways to promote your blogs on the social media, wait for the other posts to know more about the awesome content marketing ideas.